What is worth website? Web site traffic create "money" passers-by
In WEB2.0 era, the site once again become optimistic about venture capitalists and pursuit of the focus, and in measuring the value of a web site, flow levels as a key project appraisal, is a measure of its level of profits and value level of the core factors.
Therefore improve traffic flow around the marketing also means endless, and even MSN, QQ chat tools, such as Web traffic into improving the methods of marketing.
MSN also signed into advertising
Recently, the world's top online service vendors MyET.COM Oral announced: 30 million yuan will be used to purchase 100,000 signatures MSN users, in particular: Signed as MSN users to insert language MYET publicity, can be pegged to the value of 10 days to 300 Packages yuan white-collar services. Coincidentally, the China Club network will also show the value of 500,000 yuan membership card to MSN users to link Signed exchange; Gallant Friends of the net value of several million out of the draw blanket travel abroad to MSN users linked to the Friends of network advertising Gallant ; YOHO trend magazine produced the 1000 fine magazine; China angel investment Assembly came up with a value of 50 participants in 500 yuan tickets.
Many businesses compete in the signature of MSN users will undoubtedly let meèµ›Network CEO Zhang Wei excited. In two months ago, when the Baby Bells Ièµ›net cash out 250,000 yuan test the waters "MSN Signed spread" on the MSN users from a small shock: "Look, I usedèµ›5 sai.com MSN Signed for cash bar, 5,000 yuan a day, weekends otherwise Award. "this was more than 50,000 signatures MSN users into their own signature, 1:00" hang Signed send cash "MSN users has become a hot topic of discussions between .
"We are only just beginning to MSN users through the spread of the signatures of their own brands, but did not expect to do the one formed on the scale." Zhang Wei said: "To enable participants" hang Signed send cash "to their MSN users have an impact on friends, we have designed a friend must be greater than 50 rules of the game, and more than 50 friends of the users of the MSN MSN Ièµ›Union, the existing 50,000 corresponding to the user is their 2500000 MSN friends, the data also threatened us jump. result, we had to create a platform for information dissemination MSN signature ideas. after two months of grinding, Ièµ›MSN Signed disseminate information service platform received the orders. "
Web site traffic decision value
Ièµ›network will undoubtedly test the success of the current success of the Internet's basic law, that is, in WEB2.0 era, depends on the flow of site value.
According to Sequoia Fund professionals that are all worth flow, often can be converted into price, usually 1,000 IP traffic revenue for the 60 yuan. This money spent 500 yuan registered a common Web site, assessed every day to 1.37 yuan it can attract 20-30 on IP traffic can be protected. But that view, common to the Web site can attract a lot more than these. Before there are a circle of well-known story, Siemens was the price to 1 million yuan to buy the Beidou phone network "mobile phone" at GM, they were rebuffed. Clearly, the GM Web site itself contains the commercial value, as well as the foreseeable future profits are already far more than this price.
In fact, by skillfully Note GM Web site to promote flow and achieve the purpose of promotion Web site is no longer news. 2005 Hunan Satellite TV's "Voice of Super Girls" programme carried out in full swing in the country, a girls supplies Monopoly play too close to the edge of the website, registered only Yizizhicha "super girls" at GM, the results just three months, the Web site's ranking will rise more than 70 10000, also visited spiralling way. Not long ago, the media reported that personal website star - Chongqing-McNair Habitat also registered by popular events, such as "buns", "birdcage mountain bandits in mind" to pull traffic growth, and has attracted nearly 2 million yuan of investment risk.
Marketing also means the market test
"In the flow, in the world" today, almost all Internet companies to flow as the fundamental indicators. Therefore the use of various marketing tools will emerge in an endless stream. Internet experts believe that in the era of economic attention, attracted the eye is an effective means of marketing. The clever site registration will be able to attract universal attention of countless eyeballs, it is common at the corporate network marketing tool necessary.
Ièµ›be in the advertising network after its formal launch is the signature incentives than two months ago "all-cash" rich many, including online learning, high-end membership cards, golf, with participants eligible investment, magazines, and even have blankets, it is varied.
Jinan University marketing professor Li Miao believes that each MSN window is a communications platform, msn Signed marketing, the Internet has spread combined with interpersonal communication, may lead to the spread of a snowball effect. Such a 10-, 10-100 of the mode of transmission is often called the "epidemic model," otherwise known as "cell division model," MSN has been able to effectively disseminate signature, the crux of the problem is that between friends on MSN very strong relationship of trust, based on "trust" the efficiency and speed of information dissemination can be fully protected. However, this mode of transmission is more freshness and attract users, the life-cycle test should be.
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