Web2.0 three major changes in marketing
Web2.0 three major changes in marketing
[11:35] 2005.12.14 www.hexun.com successful marketing / risk Excel Deng Yong-bing
Web2.0 marketing in the marketing sense manifested in at least three aspects: an innovative form of media, a more focused community environment, as well as a new marketing idea.
Internet marketing enterprise, the concept is the most popular 2005 marketing topic. October has just held in San Francisco on Web2.0 Marketing Forum, attended by experts and representatives of enterprises will be defined as Web Web2.0 era of the second management or marketing changes.
User-centric networks such as the use of blog, public picture Favorites folder (such as Flicker), an open-end editing (such as Wikipedia), and public bookmarks (such as Delicious). They believe that those representatives Web2.0 technology function is to subvert the traditional concepts, these concepts, including how to construct software on the Internet and how to collect, share and disseminate information. Web2.0 Internet environment has changed at all levels, has also changed the marketing of the various links in the network.
In fact, this kind of change is a beginning, the potential of Web2.0 far more than these.
What is Web2.0 marketing?
In simple terms, Web2.0 is the meaning of a new generation of the Internet to provide online services. Web1.0 by simply browsing through the web browser mode HTML pages to be more abundant, more relevance, more Web2.0 tools of the Internet model of development, has become an inevitable trend in the development of the Internet.
Imagine blog China, and China blog network, as well as such as Sina, TOM, such as the launch of the personal blog or business blog, there are still some such as UUZone friends communities, and the popular RSS, SNS, and other technical concepts, You can probably understand what that means.
In fact, since no one can Web2.0 a clear definition. Web2.0 the eyes of each person has a different interpretation. Technology researchers eyes of the Web2.0 is SNS, BLOG, such as the emergence of social software; blog Web2.0 is that they are more convenient interpersonal interaction in the eyes of venture investors, and representatives of Web2.0 new business opportunities and business rules of the game.
From the marketing point of view, Web2.0 implies that at least three aspects: an innovative form of media, a centralized community environment, as well as a new marketing idea. BLOG gradually currently prevailing marketing Web2.0 is considered a typical form of marketing.
Web2.0 marketing connotation of the three
1. An innovative form of media. As a new media tools, and the traditional Web1.0 different Web2.0 changed Web browser access to the information, RSS RSS technology, so that Internet users can be very convenient access to the relevant subject matter information. Like "New York Times" and "The Wall Street Journal," the website of such traditional media, have already started using the new polymer technology gave users push content.
Relative Web2.0, Web1.0 is still in the development of the theme of the traditional media parody stage, the risk of countless investors and entrepreneurs seem to ignore the awareness of the involvement of Internet users, the Internet will evolve into a lively look at the large field directly Weakening the audience for individual users and users, at the heart of Internet users to participate in a rare act of bystanders.
As some critics said: a small number of people control the content and the majority of media contacts manner. Where to information, expression of critical opinions, or share, you need to be a specific permission. This unequal status, will no doubt lead to the traditional Internet users a sense of loss and a sense of belonging.
And to BLOG, RSS and SNS as the representative of the Web2.0, Internet users change the status of the bystander. In Web2.0 era, is not a purely technical prominent, but participation and interaction. It compared with the past portals, in the face of a relatively small but more breakdown of the crowd. Traditional portal operators rely on huge editing system organizations, in order to attract more users, almost all the things a clean sweep, and Web2.0 market position very clear on the specific group of users and has its own core business.
2. A centralized community environment. As early as in October 2004 to be held in San Francisco on the first Web2.0 some experts pointed out that the General Assembly: network marketing in the enterprises, creating wealth of information and cooperation with the community or will is the key to success.
As an emerging community environment, Web2.0 make a special personal preferences or common user experience customers through virtual community groups can be in the form of establishment of a regular contacts.
When the network community participants to share personal preferences or common experience, and through the network Gentie or publish new posts expressed their views, to obtain information on the user experience can be improved. This sharing of user experience, the results have been achieved not only individual accumulation, but geometric growth.
Community concept began in the Internet environment than any time in the past are more prevalent. Now, this network community is gradually transferred to the line, we entered into real life.
Personal preferences and user experience at the moment have begun to truly become a market segmentation standards, and is no longer the traditional sense Marketing experts repeatedly stressed that the principle of the income or geographical what. Web 2.0 network community is the prevalence of the geographical concept has become increasingly blurred.
3. A new marketing idea. Internet Visionary's Chris Tinney said: Web2.0 with the current prevailing business philosophy, the conflict there. He gave the warning against the network marketing is not reform, eliminated. If you continue to use the former approach, your Web site will soon lose their novelty, isolation, dull boring.
Web2.0 for all investment projects are based on a very good idea: use the power of the Internet to lure gather together to create content, share expertise, as well as through social interaction to seek balance. Web2.0 the emergence of enterprises than any time in the past lies in the consumer personal feelings and practical interests.
More focused attitude, more personalized service. As a new business philosophy and attitude, Web2.0 is focus on usability and user experience to provide marketing services different from the traditional attitude of innovation, pay more attention to the expression personalized experience, design personalized functions, as well as the operation of simple and friendly interface, users have to constantly stimulate the strong wishes of the Internet. Web2.0 established community network of the six rules
If you are thinking in your website how to use social networks or other Web2.0 similar services, there are six rules to remember:
1. You are a part of the community. Different community members have their particular hobbies, and they only take part in the all the members of useful things. Spam, misleading labels, inappropriate stealthy information, as well as other materials, may harm the community.
2. In a signed and anonymous seek a balance between. Anonymity promote broader participation and the free exchange of information, but it will also be the devastating impact of malicious information. Information dissemination and certification can help you remove those who violate the rules of the information, but you had better make sure you have a clear, strict privacy policy to encourage user participation.
3. Have an open and tolerant attitude. If you like to write blog, you should understand this truth, and absorb different points of view can they become friends, the so-called Budabuxiangshi.
4. PR-cavity to avoid stereotypes. People in the delicate time that your marketing selfish motives, not to a tiny camouflage opinionated advertising placed high expectations.
5. Re-examination of your motives. Not all products or services are suitable for the use of such a strategy could backfire pushed through, may also take into account a very high cost.
6. Making various preparations. Content needs to be constantly and continuously injected into management to ensure that the budget and planning you can extend your project, we need an orderly way.
Related Links
RealTravel
RealTravel is a travel information service Web site, which balanced use of blog and social networks, in order to provide more personalized tourism and enrich the user experience, and the tourism industry to provide a sales staff than today's online services more effective platform.
At present tourism consumer market situation is: 1. Access to the Internet has become the most important tourist information one of the channels, 2. People in the search for that reliable travel information; 3. Day-to-day activities in the tourism people more concerned about price; 4. People like to share their travel experience.
In light of this situation, RealTravel site users realize the communication between such communication than any time in the past more convenient, and free exchange. Web2.0 marketing model makes a rapid growth in the number of users.
Web site provide a lot rich, detailed travel information, and allows users to create their own travel blog, they can be a topic of interest to them comment, upload pictures, introduced a line of travel information, or even a personal display some travel experiences.
Like-minded people from the relevant information to ensure the credibility of the information, the establishment of social networks, users can ensure that the link between long-term rather than temporary, and the common personal preferences and user experience can be oriented to ensure that the user base cohesiveness.
Through the use of Web2.0 marketing mode, RealTravel for its user base to provide a comparison and found the tourist information platform, and people are ready to travel after finishing good detailed information processing, information has been stored on the server, through the powerful Internet search capabilities, users achieve real-time inquiries and calls.
Web2.0 typical forms of marketing - marketing BLOG
Web1.0 traditional marketing methods, mainly online advertising and e-mail. Such traditional methods of marketing to be a significant drawback audience is too broad and not promptly and accurately transmitted to the target users. At the same time, spam is the negative impact of marketing staff needs to be a problem.
Typical applications as Web2.0, blog is the greatest concern, the number of users is the highest in the application of its target audience targeted markedly stronger. Because their own blog is active users, a blog topic in the discussion groups will be attracted to the participation of other blog, and information will be more widely disseminated, and will gradually increase the number of users. On the other hand, this discussion is relatively easy to form a more powerful influence to disseminate results be greatly raised.
Internet marketing enterprise, the concept is the most popular 2005 marketing topic. October has just held in San Francisco on Web2.0 Marketing Forum, attended by experts and representatives of enterprises will be defined as Web Web2.0 era of the second management or marketing changes.
User-centric networks such as the use of blog, public picture Favorites folder (such as Flicker), an open-end editing (such as Wikipedia), and public bookmarks (such as Delicious). They believe that those representatives Web2.0 technology function is to subvert the traditional concepts, these concepts, including how to construct software on the Internet and how to collect, share and disseminate information. Web2.0 Internet environment has changed at all levels, has also changed the marketing of the various links in the network.
In fact, this kind of change is a beginning, the potential of Web2.0 far more than these.
What is Web2.0 marketing?
In simple terms, Web2.0 is the meaning of a new generation of the Internet to provide online services. Web1.0 by simply browsing through the web browser mode HTML pages to be more abundant, more relevance, more Web2.0 tools of the Internet model of development, has become an inevitable trend in the development of the Internet.
Imagine blog China, and China blog network, as well as such as Sina, TOM, such as the launch of the personal blog or business blog, there are still some such as UUZone friends communities, and the popular RSS, SNS, and other technical concepts, You can probably understand what that means.
In fact, since no one can Web2.0 a clear definition. Web2.0 the eyes of each person has a different interpretation. Technology researchers eyes of the Web2.0 is SNS, BLOG, such as the emergence of social software; blog Web2.0 is that they are more convenient interpersonal interaction in the eyes of venture investors, and representatives of Web2.0 new business opportunities and business rules of the game.
From the marketing point of view, Web2.0 implies that at least three aspects: an innovative form of media, a centralized community environment, as well as a new marketing idea. BLOG gradually currently prevailing marketing Web2.0 is considered a typical form of marketing.
Web2.0 marketing connotation of the three
1. An innovative form of media. As a new media tools, and the traditional Web1.0 different Web2.0 changed Web browser access to the information, RSS RSS technology, so that Internet users can be very convenient access to the relevant subject matter information. Like "New York Times" and "The Wall Street Journal," the website of such traditional media, have already started using the new polymer technology gave users push content.
Relative Web2.0, Web1.0 is still in the development of the theme of the traditional media parody stage, the risk of countless investors and entrepreneurs seem to ignore the awareness of the involvement of Internet users, the Internet will evolve into a lively look at the large field directly Weakening the audience for individual users and users, at the heart of Internet users to participate in a rare act of bystanders.
As some critics said: a small number of people control the content and the majority of media contacts manner. Where to information, expression of critical opinions, or share, you need to be a specific permission. This unequal status, will no doubt lead to the traditional Internet users a sense of loss and a sense of belonging.
And to BLOG, RSS and SNS as the representative of the Web2.0, Internet users change the status of the bystander. In Web2.0 era, is not a purely technical prominent, but participation and interaction. It compared with the past portals, in the face of a relatively small but more breakdown of the crowd. Traditional portal operators rely on huge editing system organizations, in order to attract more users, almost all the things a clean sweep, and Web2.0 market position very clear on the specific group of users and has its own core business.
2. A centralized community environment. As early as in October 2004 to be held in San Francisco on the first Web2.0 some experts pointed out that the General Assembly: network marketing in the enterprises, creating wealth of information and cooperation with the community or will is the key to success.
As an emerging community environment, Web2.0 make a special personal preferences or common user experience customers through virtual community groups can be in the form of establishment of a regular contacts.
When the network community participants to share personal preferences or common experience, and through the network Gentie or publish new posts expressed their views, to obtain information on the user experience can be improved. This sharing of user experience, the results have been achieved not only individual accumulation, but geometric growth.
Community concept began in the Internet environment than any time in the past are more prevalent. Now, this network community is gradually transferred to the line, we entered into real life.
Personal preferences and user experience at the moment have begun to truly become a market segmentation standards, and is no longer the traditional sense Marketing experts repeatedly stressed that the principle of the income or geographical what. Web 2.0 network community is the prevalence of the geographical concept has become increasingly blurred.
3. A new marketing idea. Internet Visionary's Chris Tinney said: Web2.0 with the current prevailing business philosophy, the conflict there. He gave the warning against the network marketing is not reform, eliminated. If you continue to use the former approach, your Web site will soon lose their novelty, isolation, dull boring.
Web2.0 for all investment projects are based on a very good idea: use the power of the Internet to lure gather together to create content, share expertise, as well as through social interaction to seek balance. Web2.0 the emergence of enterprises than any time in the past lies in the consumer personal feelings and practical interests.
More focused attitude, more personalized service. As a new business philosophy and attitude, Web2.0 is focus on usability and user experience to provide marketing services different from the traditional attitude of innovation, pay more attention to the expression personalized experience, design personalized functions, as well as the operation of simple and friendly interface, users have to constantly stimulate the strong wishes of the Internet. Web2.0 established community network of the six rules
If you are thinking in your website how to use social networks or other Web2.0 similar services, there are six rules to remember:
1. You are a part of the community. Different community members have their particular hobbies, and they only take part in the all the members of useful things. Spam, misleading labels, inappropriate stealthy information, as well as other materials, may harm the community.
2. In a signed and anonymous seek a balance between. Anonymity promote broader participation and the free exchange of information, but it will also be the devastating impact of malicious information. Information dissemination and certification can help you remove those who violate the rules of the information, but you had better make sure you have a clear, strict privacy policy to encourage user participation.
3. Have an open and tolerant attitude. If you like to write blog, you should understand this truth, and absorb different points of view can they become friends, the so-called Budabuxiangshi.
4. PR-cavity to avoid stereotypes. People in the delicate time that your marketing selfish motives, not to a tiny camouflage opinionated advertising placed high expectations.
5. Re-examination of your motives. Not all products or services are suitable for the use of such a strategy could backfire pushed through, may also take into account a very high cost.
6. Making various preparations. Content needs to be constantly and continuously injected into management to ensure that the budget and planning you can extend your project, we need an orderly way.
Related Links
RealTravel
RealTravel is a travel information service Web site, which balanced use of blog and social networks, in order to provide more personalized tourism and enrich the user experience, and the tourism industry to provide a sales staff than today's online services more effective platform.
At present tourism consumer market situation is: 1. Access to the Internet has become the most important tourist information one of the channels, 2. People in the search for that reliable travel information; 3. Day-to-day activities in the tourism people more concerned about price; 4. People like to share their travel experience.
In light of this situation, RealTravel site users realize the communication between such communication than any time in the past more convenient, and free exchange. Web2.0 marketing model makes a rapid growth in the number of users.
Web site provide a lot rich, detailed travel information, and allows users to create their own travel blog, they can be a topic of interest to them comment, upload pictures, introduced a line of travel information, or even a personal display some travel experiences.
Like-minded people from the relevant information to ensure the credibility of the information, the establishment of social networks, users can ensure that the link between long-term rather than temporary, and the common personal preferences and user experience can be oriented to ensure that the user base cohesiveness.
Through the use of Web2.0 marketing mode, RealTravel for its user base to provide a comparison and found the tourist information platform, and people are ready to travel after finishing good detailed information processing, information has been stored on the server, through the powerful Internet search capabilities, users achieve real-time inquiries and calls.
Web2.0 typical forms of marketing - marketing BLOG
Web1.0 traditional marketing methods, mainly online advertising and e-mail. Such traditional methods of marketing to be a significant drawback audience is too broad and not promptly and accurately transmitted to the target users. At the same time, spam is the negative impact of marketing staff needs to be a problem.
Typical applications as Web2.0, blog is the greatest concern, the number of users is the highest in the application of its target audience targeted markedly stronger. Because their own blog is active users, a blog topic in the discussion groups will be attracted to the participation of other blog, and information will be more widely disseminated, and will gradually increase the number of users. On the other hand, this discussion is relatively easy to form a more powerful influence to disseminate results be greatly raised.
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