Ten most profitable value-added business list
NO.1 SMS
Operational definition: SMS (Short Message Service), refers to the signaling network for the transmission medium, such as short text message transmission business.
Market Description: From May 17, 2000 the formal opening of China Mobile SMS service, in addition to mobile phone users began to voice alternative to a brand-new modes of communication. Compared with voice, messaging more low fee, charges also very popular mode (one-way charging), and simple operation can be described as "all ages." May 17, 2001, China Mobile to the "Shenzhouxing" Users open messaging, SMS interconnectivity problem is being gradually resolved, messaging market has started to really prosperity.
At that time, China Mobile's "Mobile Monternet" plan will also gradually came to the surface: the use MONTERNET for mobile value-added services provide an open platform to attract SP (service provider) to provide services, common operating data market. In order to expand and do a good job in this very promising business, China Mobile has taken the form of the accounting systems and SP, SP incentive to develop wireless value-added market. Therefore, in a short span of a few years time, the SMS market in the explosive growth. SMS market network also became China's gold companies, and created NASDAQ China Internet stocks "stock market myth."
2002, SP mobile value-added services market is essentially SMS market, when the size of the market for 1.7 billion yuan. In 2003, the rapid growth in the SMS market at the same time, 2.5 G value-added services market has started, that the SP value-added services market size reached 4.53 billion yuan. With the SMS market and the excessive growth, competition is becoming increasingly intense, began to provide some SP too close to the edge, forced customized fraud, and other illegal acts to earn more profits, which has seriously affected the SMS market's long-term healthy development. Enter 2004, with the two mobile operators, the Ministry of Information Industry SP SMS market a series of reorganization and standardization of the promulgation of a policy, SMS market growth rate started to slow down. SMS has begun to enter the stage of steady growth, business growth by adding new users of SMS * business demand pull.
Mobile phone users, the size, in order to put messages for the representatives of the development of mobile value-added services market provides a good foundation. In 2004, China's mobile phone users has more than 330 million a year mobile phone messages sent amounted to 217.76 billion, up 58.8 percent, once again created a mobile communications market a new record. According to the Ministry of Information Industry recently released statistics, the deadline for the end of June this year, China's mobile phone users has more than 363 million. Construction in such a large base of value-added services on the scale appeared to be quite optimistic, from the Ministry of Information Industry announced in May 2005 the telecommunications industry completion of key indicators, the volume of mobile messaging month this year totaled only 114.78 billion, than the 39.6% growth in the same period last year. It is estimated that by 2005, the SP value-added services market will reach 11.07 billion yuan, of which SMS 47.4 billion, accounting for nearly half of revenue SP, which is most of them custom SMS was mainly involved in sports and entertainment information. SMS and the size of the market as a whole is much larger, according to Connaught Shing statistics, in 2004 the size of the market for short message service 28 billion yuan, in 2005 is expected to reach 37 billion yuan.
SMS mobile phone users has become the exchange of information, transfer feelings preferred method. And at festivals, this trend is even more obvious.
To the Spring Festival as an example, in the seven-day Lunar New Year holiday period, more and more Chinese people have been accustomed to using a mobile phone text message each other New Year. According to statistics, from the day of the first month's Eve to Chuqi, China Mobile SMS sent volume reached 8.4 billion, an increase of about 7.7 per cent of China Unicom's mobile phone messages sent amounted to 2.6 billion, an increase of 30%. SMS to the current basic fee of 0.1 yuan each, the 11 billion text messages sent in the market means that the income of 1.1 billion yuan, which do not include the messages to download the higher rates of ring tones, jokes, and other value-added services revenue. According to China Unicom, the person in charge of, solely from the New Year's Eve night to the first day, Unicom mobile phone messages sent volume reached 1 billion. SMS the popular level is evident.
Although SMS slowdown in the development of business trends, new value-added services are endless, but because the messages to their own advantages, and its value-added business in the boss position for a very long time, is difficult to shake!
NO.2 Call Center
Operational definition: call centers and customer service centre is to customer service, marketing, technical support and other specific business activities and receive calls issued by an entity. It is a based on CTI (computer telecommunications integration) technology, communications networks and make full use of a number of functional computer network integration, and integration with enterprise even for a complete integrated information service system, using all means of communication available to customers provide services.
Market Description: in the international market competition rules, the impact of competition and service is an important aspect of the development of enterprises, and it was these two call centres will be set directly affect the development of the market. Call center business is primarily concentrated in the telecommunications industry of some service areas, with the rapid economic development, enterprise competition and constantly raise the consciousness of service, the application of information technology industries, such as a higher degree of banking, securities, insurance industry first to call center applications provide services. The success of China's accession to the WTO will be further promoted the development of the industry call center, from the beginning of 2001, call center market started to gradually warming.
Frost & Sullivan (China) consulting firm with CTI Forum survey shows that from 1998 to 2001, China call center market size of the overall compound annual growth rate (CAGR) of 40%, the domestic call centre industry in the rapid development period, a large amount of money invested Call Center industry, call center service providers on the increase in the number illustrates this point, many call center operators optimistic about this quick cake that through the provision of outsourcing services to win profits.
2004 China call center seats in a total of 140,000 from different seats in the number of call center industry, the telecommunications industry occupy over 60 percent of the market share, accounting for 6.5% of manufacturing enterprises, the Government of 5.65%, banks accounted for 5.58%. In 2004, China invested 20.5 billion yuan Call Center, Call Center from different industries in absolute terms, the telecom industry occupy 42.4%, the banks accounted for 21%, outsourcing accounted for 12.9% market share in other industries were lower than 5%. China's major industries in 2005 a large proportion of users call center needs an average of 8.5 per cent. Which demand a higher proportion of the transport industry, the Government, electricity, large-scale users of these call center industry demand ratio exceeds 10%. In addition, tobacco, automobile manufacturing, distribution and iron and steel enterprises in the call center needs roughly 7 to 8 percent.
With China's call center market size is expanding, and call center gradual slowdown in the pace of development, call centre industry has entered a period of maturity, call center agents from the growth rate in 2001 decreased 20% in 2005 to about 8 percent. But this did not affect the overall call center market advantage. According to Connaught Shing statistics, in 2004 the call center market share reached 17.2 billion yuan in 2005, the year the market share is expected to reach 19.2 billion yuan.
CCW Research (CCW Research) forecast: in 2006, China's call center market will enter a second high-speed development period. This is because large corporate users in the call center application of the lead, the small and medium-sized enterprises call center market matures, the demand for rapid growth, thereby giving impetus to China's call center market growth in 2005 from 8 per cent to the rapid rise in 2008 of 17.6 %. In particular, because in 2008 Beijing Olympic Games and the 2010 Shanghai World Expo held, from the economic, tourism, cultural exchanges and respect for the whole community of the tremendous pulling power.
NO.3 WAP application
Operational definition: WAP (Wireless Application Protocol) is an abbreviation of Wireless Application Protocol, the development of mobile Internet applications on the network similar to a series of standardized portfolio. WAP agreement similar to the existing Internet protocol, but has been optimized specifically for the small screen, narrowband users devices (such as mobile phones) and design.
Market Description: WAP services in May 2000 launched by China Mobile, after more than two years of quiet market, since October 1, 2002, China Mobile's multimedia messaging services (MMS) market after the formal landing, the entire market began to WAP outbreak, ring tones, pictures, games and other products based on WAP has attracted the attention of many users. WAP Service has officially entered the phase of rapid development.
China Mobile WAP official in the business for nearly a year, in July 2003, China Unicom's WAP business start billing, China Mobile WAP began facing competition and market pressure. China Mobile in the absorption of the market in the early days some of the lessons and experiences at the same time, based on CDMA1X network superiority, Unicom WAP in the business promotion, prepaid traffic, terminal reunification, and some other have done more perfect, the market formed a WAP two team camps contest.
Throughout the WAP market was gradually pay attention to it at the same time, some large WAP application to the SP also invested more effort. In the industrial chain, the efforts of the parties, the 2004 domestic WAP achieved rapid growth of subscribers by 2003 has been 8.9 million of the growth in 2004 to 41.77 million, an increase of 3.65 times, with China Mobile WAP users in 3325 million. Registered users of the WAP growth to improve information for the growth of the size of the market reached 2.49 billion, the information arising from fee income has been rising fast, to achieve 11.9677 billion in annual income, than 523% growth in 2003.
According to the Advisory Ereli market (iResearch) data show that in 2004 China Mobile WAP business momentum has gradually increased, from 150.88 million yuan in the first quarter rose to the fourth quarter of 285.4 million yuan. From mid-2004, the beginning of mobile wireless value-added services to strengthen the monitoring efforts, a large number of SP has been punished, many of them star enterprises, SMS, MMS and IVR services are subject to different degrees of impact, which is in the early development of the industry a focus on the remaining issues appear. Relatively speaking, the development of the WAP business more standardized, thus enhancing the supervision and management of the impact of relatively small, this is WAP business to stabilize one of the reasons for continued growth.
At present, there are more than 100 SP to provide WAP services on more than 1,000 items, covering news weather, ring tones picture, chat friends, online games, lifestyle, securities and other financial services. In the WAP market, the flow is still the biggest ring tones and picture, the ratio is 55 per cent, followed by the chat friends, games and entertainment, fashion and life-mail Photos, news weather, the flow of financial securities relatively small.
With the increasing popularity of WAP mobile phones, WAP applications are increasingly accepted by the users. June 2004, China launched a mobile phone and the Internet "MO" business brand new marketing campaign, this marks the WAP business in a formal comprehensive brand to enter the market. WAP is by creating popular mobile phone users to bring more mobile Internet experience, so that the mobile phone as a wireless Internet applications trend, like "Mobile Monternet", "M-Zone" and other brands as in-depth business users life.
NO.4 online games
Operational definition: online games to build a specific environment and the rules of the game, relying on networks, providing people at the same time participate in the gaming environment and platforms. Users value lies in its people through the interaction between the confrontation, and to the exchange, entertainment and leisure purposes. Its core features is real-time, interactive entertainment. Here, the network refers Internet.
Market Description: because online games, Chen Tianqiao wealth only four years turned 8,000 times, thereby successfully enter the "2003 China 100 rich list" 10 because online games, Shanda on May 13, 2004 success landing the Nasdaq stock market,募资amounted to 152.4 million US dollars. Internet online gaming industry following a text message after another profit point.
By the Ministry of Press and Publication Administration, and other agencies released the "2004 China Game Industry Annual Report" shows that China's Internet game market size and growth rate of global attention, has become China's publishing industry and the information industry new points of economic growth. At the same time, China's Internet game industry manufacturers quantity, the quality of products have shown a rising trend, and the industry has led to the development of communications, IT manufacturing, and other industries. At present, China's online game companies reached more than 300.
Online games developed so fast, and the huge base of users, as well as tremendous growth potential of the Internet users are inseparable. Ereli statistics, in 2004 China's Internet users reached 19.76 million games, that is, 19 percent of Chinese Internet users for online game users, predicted that in 2007, China's online game users will reach 37.31 million, accounting for 18% of the proportion of Internet users. With the online game industry and the rapid development of online game users in paying subscribers and the proportion of the volume will be increased. 2002, the domestic charges users for online games 3.5 million, to 2003, the number of subscribers has doubled, to 7.1 million. In 2004, charges users for online games 11.3 million, or online game users 57%. It is estimated that by 2007, China's online game users fees will reach 22.55 million, accounting for online games total number of subscribers to 60%. Fees online games subscriber growth will directly promote online games industry size of the market growth. Ministry of Information Industry and the relevant industry reports show that in 2004, China's online game market value of 2.47 billion yuan, an increase of 47.9 percent over the previous year. 2009 China is expected to publish online games market sales income will reach 10.96 billion yuan.
The development of online games is the sun at high noon. But little attention, it is obvious that those Among online games, mostly introduced from abroad, the game is very little independent research and development, this situation has also drawn national attention to the relevant departments. Since 2004, the Press and Publication Administration to adopt and implement a series of policies and measures to draft a "network game publishing management approach" adopted to promote the development of China's cartoon industry game plan, organize, "China National Online Game Publishing Project," the construction of four national game animation industry base for the development of ? a national network game technology innovation centres, the implementation of plans for the training of game developing personnel continue to crack down Sibi, plug, and other illegal activities. At present, after the concerted efforts of governments and enterprises, the Chinese game developers, operating environment has improved dramatically, and has initially formed a complete industrial chain and the industrial structure is becoming more rational, in particular the emergence of the "Dream West", "Jianxia love." a series of traditional Chinese culture as the background, independent research and development of online games, a favorite among the broad national audience quality game, reversing the foreign online games dominate the world situation.
NO.5 CRBT
Operational definition: CRBT (Color Ring Back Tone) from the recipient is a customer call their own mobile phone, calling other set of special audio (music, song, story, the characters dialogue) ring tones business. After the opening of the business user, the user's mobile phone in the call for access when the user is heard by the music or audio settings.
Market Description: CRBT service from the earliest SK Telecom in South Korea in March 2002 in South Korea launched a short period of time will overwhelm the entire South Korea. In 2003, China Mobile CRBT service was first introduced into China market, and has made tremendous commercial success. According to the Mobile 2004 Annual Report showed that just one year, the total number of mobile phone users CRBT has registered more than 27.21 million, according to the monthly mobile CRBT service function for five yuan terms alone, there are more than 12 mobile annually 100 million yuan of income, the total number of mobile in total operating income last year of 0.6 percent. According to relevant sources, China Mobile, CRBT this year will be a mobile operator's important sources of income. CRBT is being messaging, wireless communications industry value-added business sectors most likely to reproduction "myth" of the business.
The CRBT such as mobile music download service, mobile operators, record companies, SP, mobile phone manufacturers which contains the smell of the tremendous business opportunities.
Mobile and China Unicom provincial companies have launched CRBT service. China Unicom, the first in its high-end users in the mainstream of the CDMA network launched Xuan Ling business. Xuan further expand business after the bell subscriber capacity, 130/131, China Unicom's GSM network, users can also enjoy and CDMA users Xuan Ling services. Telecom and China Netcom have begun in the PHS on timely CRBT service, China Telecom's "288 ring tones" is fixed for the launch of PHS and the CRBT application.
At the same time, this new value-added services has also led to the terminal - handset manufacturers significant changes. Faced with huge market potential, and cell phone manufacturers have to join them in an attempt to mobile music download business had a share. According to the survey, in 2009, global sales of mobile phones will have 54 percent of music enabled, Motorola, Nokia, Samsung, Sony Ericsson and other phone giants have enter the digital music player market, the production of mobile phones by adding the function to download music .
At present in the Chinese market, with over 300 million mobile phone users, less than 10% CRBT users, there is still great room for growth. To South Korea as an example, CRBT service has attracted 70% of the mobile phone users. Kai Chen is expected to telecommunication experts, in 2005, CRBT will enter a mature market, a conservative estimate would be 20 per cent of telephone users become CRBT users, these users will be in the equipment manufacturing, content providers and the corresponding service areas gave birth to 10 billion yuan the market demand, a super market after SMS.
CRBT in the music business, such as mobile phones such an accelerated growth of the market, how to better guide users to consumer music business, and promote SP improve service and product quality, while the record companies to attract more value-added services for wireless content, so as to mobile music market to a higher and stronger level, become an important work.
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