Seo: how to establish background consensus with customers
When a customer with clear words come to you, asking you to answer: What time into the what position, how much money? How do you do? This may be many seo industry often encountered embarrassing.
When a customer to your understanding of the services provided with a clear distance between you, you can not simply by customer response to the logic of demand and should not simply "I do not accept the view can only give up" the decision, which is customers and is not responsible for their own, you should try to reach a consensus with customers.
One pair of seo little knowledge, the industry does not understand the real situation, and how their consensus? First, we have to establish a common understanding of the background, the two sides formed the psychological basis of the accepted. Initially, the communication difficulties and you may be on the asymmetric industry knowledge and the establishment of psychological accepted you, you forced indoctrination industry knowledge and your viewpoint is very difficult, and vulnerable to failure, it should be combined with objective facts, customers with the knowledge, interests and values, by contrast, analog, extending, and examples, and other means to enable you to establish common background consensus, which formed a certain degree of psychological accepted. Create a psychological acceptance of the fact that an important than controversy.
1. Will target the pursuit of consensus, to the pursuit of consensus on the background
If you say A, customers agree, you said B, the consent of customers, you said C, and customer support. . . You formed a common semantic environment, the concept of the common foundation and psychological basis; Finally you say, we should do so, customers are more likely to tend to agree. And the fact that your last "should be how to do," the ABC said that with the front may not be absolutely logical relationship, the real work is the psychological acceptance of the two sides.
With an abstract words to express that "the pursuit of consensus on goals, the background to the pursuit of consensus." This is not playing in negotiating skills, but on your own modes of communication-oriented one through on the customer's interests and values consensus background convergence of the two sides, you and the customer will be more understanding and mutual trust, so as to enhance the foundation for cooperation.
For example, customers ask you in a certain period of time into the rankings, we could be a rough analysis, currently standing in the front of the competition site in the content, structure, the chain link with what advantages, and then with their own website, compared If customers can produce on its own Web site with a competitor's awareness of the gap between the objective is very good background consensus basis, customers more easily understandable to catch up with competitors is not so simple skills, needs various kinds of reorganization perfect, and that bullet opened a beginning SEO concepts focused on the conflict.
2. Will be the outcome of the emotional pursuit of resources for the conversion of rational concern
, Said, "What I want to", we can ask, "What is your" This is the result from the switch to the pursuit of emotional resources rational concern. From the results of the emotional resources into the pursuit of the rational concern about the many ways here, HE Tian focused on the use of all forms of recommendation. Form is a fixed mode of thinking of the experience, when the exchanges focus on the forms of the projects, it is easy to make people understand and accept the concept of forms contain, rather than theoretical preaching.
For example, when customers ask how you can into a top time, we could be together, and fill out a form, this form into the ranks of the resources needed, the current available resources, with competitors resources, which customers are receptive to the "top resource decisions," seo concept seo elements will be digital, thereby contributing to the outcome of the customers will be emotional pursuit of resources for the conversion of rational concern.
Following is a simulation of seo resource graph:
Scoring, passing scores of competition Station Station Station 2 competition website hierarchical structure 20 15 6. . . . . . Site links 5 4 2. . . . . . Point 5 3 1 code regulating the content of the original 10 5 6. . . . . . Updating of 10 5 5. . . . . . Subject content of 10 5 6. . . . . . Chain, the number of 10 5 3. . . . . . Quality of chain 20 15 4. . . . . . Establishment of the duration of 5 2 1. . . . . . 5 1 3 domain factors. . . . . . Scoring 100 60 38. . . . . . Uncertainty Factor -20%
"Resources decision ranking" HE Tian seo on the understanding of the true meaning of this statement is that its ranking by resources that decision, that we can not only affect the resources.
The resources to the table and the proportion of them are simulated, but to express the structure. More accurate analysis of the structure of the requested reference point Danxiaofeng "seo analysis of how the items competitors."
Observation of the table, there are a few points worth noting:
1. The response of the engine, like life, as it was difficult to Gumo, and the various elements of the listed weights that are only an approximate simulation of the formulaic, not so much to reflect on the influence of the engine results than can be said that the implementation of the seo work and planning of a quantified. On the bottom of the table of uncertainty factor is the engine algorithm is not part of the reflected Gumo. In other words, the real score in the current known 0.8-1.2 scores superior to the variable factor, as each station is the number of variable factors, as well as an estimate of. Therefore, in accordance with the forms of resources to determine the final ranking is unrealistic, but the form of a ranking must be prepared to obtain the resources.
2. Different search engines different algorithm, the weight of each factor is not the same. Customers choose the most important engine for evaluation.
3. The results will be ranked charges, in accordance with the conversion of resources to achieve each pay
The form also can be transformed into a flow chart of operational flowchart or charges, according to rankings charges into the realization of resources according to each charge, or charges according to the workflow.
Following is a simulation workflow meters:
Overall goal of Stage 1 Stage 1 fees targets agreed score standards and the achievement of the Stage 1 Stage 2. . . Site hierarchical structure 20 15
Station 5 station links standardized code 5 of 10 5 rich content updates the contents of 10 5 of 10 8 subject, the number of chain 10 8 Outer chain quality 20 15Through pre-defined criteria, every step can be achieved on the results of the work of figures so that the interests of both evidence-based, less ambiguous and buck-passing.
As a competitor's status as a reference resources, assessment of objective criteria to establish very easily, it tends to create, control influenza - opponents of a step-by-step approximation of the process of perception.
If you are interested in this topic, or a need to improve the documentation process, and I msn: lianyedong@gmail.com, or QQ: 259319, we do a more in-depth study.
Postscript: Caojizhong to give their views after reading this article, in fact, need at the technical level exchanges customers (especially the boss) is not necessarily more, the paper about how to persuade customers may not meaningful, the paper main value may lie in digital form through the implementation of the outcome of the negotiations to reduce the occurrence of conflicts. I am very grateful for his views, and that ran deep.
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