Promotional stunt: Interpretation of sites once again the road to fame
If some people say that the sky will fall pies and who will not believe, but the current of the China Internet, and many people believe that what can fall down, because the Internet is now the "free lunch" abound. From the beginning of the registration classover sent Sohu sent to Apple, "more lovely" ice cream, from the mobile phone to send 8 d8d Yabao send cars, free from green channel "Jiangnan Tour" to the model with Ctrip travelled from A-guessing to investment The dark horse quiz winners, the major websites in order to attract attention can be said to be Baxianguohai,å„显神通. While the purpose of various prize is the final analysis, nothing more than propaganda web sites to attract attention, but various activities whether practices or activities are quite different from results. I hereby them into six categories, namely the reference.
First, the desire of
"Uproar minority" that aroused the attention of everyone, "Qu Long" is the purpose of the public uproar, that is, become the object of public favor. This type of prize is the largest number of all activities in the most easily be copied, and also the lowest level. Demagogy, the large number of prize activities, among others, or to the creative ingenuity to win, such as Apple classover delivery, or to the enormous amount of prizes to attract netizens look like Yabao delivery vehicles, such as house ChinaRen Award. For Internet users, to participate in such activities as long as the warm line, does not require too many technical. It is precisely because of such activities simple and easy operability, and therefore relatively easy to attract netizens participate. It is said that Apple sent classover activities, a student has the most Internet users receive Yikuang Apple. However, participation in such activities are generally only for the registration activities, as after the conclusion of the event, this is not to renegotiate the site will not necessarily. Therefore, this type of organized activities at the site in addition to raising the visibility and with a registered user of water, the effect will not be as good as propaganda. Especially the second option, included improper competitive factors, often nothing, easily arouse the Internet users complain, but to make counterproductive. For example, the award ChinaRen house activities once it is in violation of the "Anti-Unfair Competition Law" and ordered to stop by the business sector, a stirring event, the organizers This is unexpected.
Second, long-term fishing -
Long-term fishing is throwing a long line to catch a big fish, which is being used as a forum for the majority of methods. Organizing activities of the website of this type tend to increase the benefits of a bait to attract long-term users to their own websites. This type of activity was the most common approach to the netizens points, such as the one in charge of investment winners floor through a points system for each of the posts in the forum of netizens points, based on the number of points users will be divided into Chake, and gentlemen, distinguished guests, and other levels, and different levels of users can enjoy the wide range of different website services. This method of the psychological characteristics of long-term users will be attracted to its own Web site of the site to create a relatively stable volume users, and is the same person interested in bringing together. For Internet users, the
Scores not only for the final prize is more important to participate in similar activities to prove their own value and obtain a sense of accomplishment, and this is also something many very busy BBS Popularity important reason.
Some belong to this type of professional web site with professional features to change the points format, such as Ctrip tourism network to include mileage incentives in the form of Internet users, of course, this is only superficial change it. In a sense, Ourgame game also fell into that category.
Third, Maiyisongyi -
As the name suggests, is Maiyisongyi in e-commerce sales in the quiz, customers buy a certain number of goods website, the return of a certain number of vouchers website. 东方网King to the eastshop example, as long as customers buy online mall in any commodity, can be equivalent to the value of "network elements", and presented a large number of free Internet time. Customers can not only like this in the traditional shopping malls, like the use of vouchers used "network element" can also use free Internet time on the Internet Changyang. This type of crossword activities are carried out by BtoC site, with the traditional marketing activities are not essentially different from the.
Fourth, the market-test
Market testing of the network crossword activities carried out relatively less distinctive kind. The so-called market-tested through a crossword activities of a project to test the market prospects or potential market activities. Such as green channel earlier held May 1 "free Jiangnan Tour", the website organise this purpose is to test online travel (tourism e-commerce) in China's market prospects, and explore online travel solution. To achieve this goal, they had a line in the integrity of the online travel operation, the only difference is that this can be free to participate in the activities. Through reactions on the Internet and, after summing up the activities of the China Tourism to analyze the market potential of e-commerce, tourism network suited to China's national conditions and the advantages of tourism e-commerce solutions
Case. It can be said that the activities of the participants is also lucky for trial. Of course, this type can not only carry out market testing but also greatly enhanced the website's popularity, but through this free activities to test the conclusions in the end how much credibility is worth discussing.
5, professional-raising
Raising the professional four-and the biggest difference between the types of activities require participants in a higher level of activity has a clear purpose. This type of prize for the professional activities of more strong crossword quiz or recommended activities for participants, the need for better professional knowledge and analysis capabilities, and for the activities of the organisers, it is important not only raise its visibility, but the entrepreneurial spirit of its own publicity and business philosophy. Investment winner as the just-concluded century, "dark horse" quiz and the upcoming "dark horse recommended stocks," the purpose is to promote its long advocated the spirit of rational investment, so that investors focus on the real value of listed companies, explore private investment experts, improve the analytical capacity of investors, as well as real training site users. For netizens speaking, if there is no certain knowledge of the investment and stock analysis capabilities it is unlikely that the award-winning, relatively speaking participants What is more important is to improve their professional skills, rather than winning itself. This type of prize-money quiz often high lasted for a long time, drawing cycle by the expert guidance of the whole. Like the "dark horse nominees Unit" is sustained six months, weekly draw, the prize money amounting to 300,000 yuan a large-scale activities. But compared to the previous types, this is a bonus participants through labor remuneration, was not easily be obtained.
6 modes of operation -
The crossword activities as a model to run can be said to be in the form of a new, ongoing business model of this relatively small site, the area of operation and also rather narrow. Z era of Internet advertising is this model of the pioneers and advocates. Z era will most objectionable advertisements made duck farm treasure hunt game, let Internet users in the era of Internet advertising Z find fresh ducks to feed their ducks, each raised three ducks can participate in the monthly draw. In this way, from passive advertising into the initiative, a new Web site through this mode of access to advertising revenue. But to participate in the activities of this type are generally strong curiosity, the purchasing power of poor young people. Such activities can really ensure that business interests have yet to be inspected, and, in the increasingly mature and gradually users out of curiosity and fun stage, whether the vitality of this model is to be the test of practice.
7, faces a charge overweight - I have to buy a certain
This is a big move should be used by the master. Web site - one of the four listed CDC will use this move. CDC earlier promise to buy Sina and Netease, Sohu three sites to the 400 million dollars pad Chuangde CDC absolutely have the ability to buy the other three sites, the key issue is only Yixiangqingyuan last sitting. Finally, CDC will get the media publicity, and set a wealthy boss status, Yijianshuangdiao. CDC's current speculation is also understandable, because he has the ability, which is not despicable, most small operators Shuadian smart. Play this strokes of the most brazen and shameless Beijing E States should be. E countries, a bike and mouse engage * Network web site, have to acquire well-known websites etoys, how people really bold, to have much production, etoys monthly operating costs as high as 20 million US dollars, a total loss of 4.292 100 million US dollars, such booth, Chinadotcom said he expected to acquire to make a Ge then on to blush when you put the bucket Ganpi Lele, and E Shaweijishi States has also touted the United States to study and negotiate a Fan, chief financial officer of the results only to people (if it is not known, perhaps into the door also may not), they have ignored arguments. The most ridiculous is that the E country trip to the United States is to finance 10 million dollars, while the remaining etoys at 63 million capital, thin dead camels than you alive E States also strong, and talk about what you buy, jokes, does not weigh Jijin for their two.
I mean that even if today, I solemnly declare that I Atrium and the network will acquire AOL and Microsoft (China, and why not buy Sina? I Kanbushang eyes), I have to give them the old hair Chuandashi e-mail, Immediately a reply, and you believe it!
Or despicable, shameless all right, and E is the current scenery of a bar, really done a ** and the arch legislation in this speculation indeed have merit.
8, a fire in the backyard - using the original CD or high-level departure win public support
Sohu and COO Liwenqian Gaoxiaosong resignation, Netease HE Hai Wen, Xie Wen, in the public networks, and so on, you just stop me play speech, and high-level resignation of late, the website also opened a press conference to busy round. High-level resignation, it is normal, the website to a certain extent, you are happy to get out, another one Abai wages and fewer points stocks, but also attract more eyeballs, then to such a good thing, one is a Daizhao . When I resigned, the company also opened a press conference, more than good, I dream that one day my company facing dozens of reporters, happily announcement: Wangxibing has finally resigned! You. CD, now the most popular language Web site, the CD had become a mature site signs, I would like to dismissal of personnel, must be elite, so that we really able to point things can be profitable.
9. Bondage glory or small daughter-in-law remarried - I will be the site acquisition of certain
Netease hearsay will be acquisition of Lycos, AOL to buy Netease and FM365, e21 acquisition Coolå¿…å¾—, quack rumors everywhere, without exception, are near the wealthy, such as Lycos, AOL, etc. giant, why not? Since the villains do , not doing drugs, that big lie, not to be too Diaojia, so I was certain that the wealthy taken immediately to be pack up or to remarry industry. Does not exclude the network economy in the era of mergers and acquisitions has come, but so Diqingxiaqi willing grass since interpolation superscript bondage, and compromises website image, need to be cautious in the use of cutting, Once off guard, wealthy or hearsay excessive anger, you will die without Zangjuanzhide the.
10, the first dead later - I finished soon
Renren, and the world network, has been a rumor that the closure of a quick collapse, the world network on January 20 has announced that "a week ago, the world due to funding problems but network issued a week after the indefinite closure of the site notice in this week , we received from both at home and abroad, and other countries and regions concerned about loving the world more than 100 friends network telephone and mail greetings, and have many friends who made very good recommendations and help aim is to make Web sites continue to operate and, in this company here to the concern of our friends, my most heartfelt thank you thank you all for your support and help! This week, there are more than 20 enterprises and companies had a contact network for the world to the development of stable, long-term services for everyone , has been reached with a complementary business cooperation agreement. Therefore, we have decided to resume all network currently operates, and in the near future on the current revision of the world network. once again to thank all those interested in the world network of friends! Beijing world Network Technology Co. Ltd., on February 20, 2001, "the notice a week ago, a week later, the world has been the enterprise network with a co-operation agreement, any agreement, any enterprise, the company sent mineral water to the agreement?! from exposure to signed an agreement last a maximum of six days, a matter of life and death of the agreement on the Web site signed good, and the Chinese people act when such a high efficiency! I served the YUO!
I quickly finished, Hanghanghao to the final look at me! Three minutes of silence! Suddenly, the sound一声leadership mine, the wind Piaoqi, deciduous, a Daxia fall from the sky: "I coming! ", the story of heroes to save the United States from time immemorial has occurred today, and come in over the network. Good ah! My savior, my Zaishengfumu, please allow me to present the most sincere kiss! Story on this, we moved? Really a high Chun-hui.
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